HTML Email Campaigns – Bane or Boon?

Many are saying that a picture says a thousand words. But quite a few people are still believing that HTML Email campaigns are just a waste of scarce disk space. Others beg to disagree and of the opinion that once you pass thru the initial obstacles, this technique is just as effective as any well thought off marketing campaign.

The contention of detractors lies in the format and the medium being used. The medium is email while format is generally text-based.

An image of, let’s say, a notebook computer will not be as attractive to a target consumer unless a description accompanies its important specifications or features. A picture placed on an email needs to be coded in HTML especially when linked to a specific site. Many email clients, generally, do not show pictures unless the user wants to view it by activating an option. If not properly coded, it will come out as garbage to those who have no idea of HTML. Precisely because it appears in a code, quite a few people have second thoughts when opening it.

Email campaigns to be effective should overcome that initial obstacle. After all, 50% of the objective is achieved when the message is opened. And as in any marketing relationship, it is further enhanced when the recipient opts-in thru several ways such as subscription to their list.

Another major problem for HTML Email campaigns is that a design made in one format may not necessarily appear the same when the campaign is blasted to subscribers. Lay out may come out misaligned, fonts are difficult to read or worst unreadable. This technical difficulty is really very frustrating to many marketers. The solution lies in continuous testing on what layout will be acceptable, can be easily viewed by all and one that will sway consumers to favorable action.

Detractors of this type of email campaigns however agree, much to their disappointment, that HTML email campaigns are slowly gaining popularity and are really here to stay.

These website replicas that find their way to inboxes are really eye catching once properly done. Click-thru rates are better when graphics or photos are placed rather than plain and dull text.

However, for HTML email campaigns to be effective, content should be a priority. There must be a proper balance of images and text. Make the codes simple and accurate and the minute changes are made, thorough testing should be conducted to make sure that it reaches their target market and elicits the proper response.

Question by madthoughts: Does using link tags on an email campaign take away from direct visits?
I’ve added link tags to my email campaigns and have noticed a drop in the number of direct visits I get to my website. Are they related?

Best answer:

Answer by Leo5
check tis:

http://groups.google.com/group/analytics-help-basics/browse_thread/thread/47f5541eb4a0147c?fwc=1

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Keys To A Successful Email Campaign That Will Get Conversions

Savvy affiliate marketers know that a major key to success is to establish relationships with clients who’ve purchased a product or service from them. After all, the number one rule of business is to relentlessly follow up with clients! If you’ve got a list of clients who’ve purchased from your site, then you’re holding a great tool towards generating the kind of profits that most marketers only dream of and it will only take seconds a day!

That’s right: I’m talking about an email marketing campaign. It’s no longer enough to have website that generates loads of one-time sales. After all, if you focus solely on one-time sales, you’re not effectively using your clients and your affiliate marketing business is losing serious profit. Remember, if your site or product was compelling enough to turn an online reader into a happy customer, then chances are they are even more likely to become a loyal client, who will regard you as an expert in your marketing field. An email campaign is a great way to keep in touch with customers in your effort to provide them continual service; it can also be a major key towards promoting more products without breaking a sweat!

When starting an email marketing campaign, be sure that your clients are happy with their purchase. If you’ve got a high rate of returns, or the company or entrepreneur that you’re promoting does, it’s probably not in your best interest to launch an email campaign, as your clients will more than likely delete any emails you send. This shouldn’t present a problem, however, because you took the time to align yourself with a quality product or company, right?

The most important thing about your email campaign is to make sure that you’re providing the best content possible to your customers. Make it worth your client’s time to open that email stuff the body chock-full of tips and advice that are pertinent to your subject, or have your emails dedicated to expanding how your product or service can be used. For example, if you sell an e-book on launching a successful internet marketing business, have your emails full of relevant tips on how to overcome any obstacles that a newbie might encounter. Not sure that you have the talent or skills needed to write the kind of emails that will have your customers begging for more? Don’t waste anymore of your time; hire an experienced freelance writer that can create an email campaign worthy of your business. Soon your clients will be looking forward to seeing your emails in their inbox!

On a side note – are you worried that spammers might prevent your email from reaching any inboxes? You’re right to be anxious: due to the rapid rise of spam that pummels the average consumer’s inbox, more and more authentic marketing emails are getting lost amid all the junk. Be proactive and get your customers to sign up for a subscription list. Additionally, beware of danger words that spammers use in their subject lines, including bonus, free, special and discount, among others. If these tips don’t seem to work, try adding Re: to your subject line. It’s a sneaky little trick that some of your clients might not appreciate that much, but it’s an effective way to separate your email from the junk.

Another important thing to remember in an email campaign is to be polite! While the boom of the internet has offered a plethora of money-making opportunities, it’s also caused a rapid decline in the presence of online manners. To ensure that your emails don’t annoy your customers, avoid writing in all caps (IT GIVES OFF THE IMPRESSION THAT YOU’RE SHOUTING!), don’t use emoticons or slang and make sure to thank your clients for their valued business. Remember, your emails need to reflect your professionalism if the emails read like a blog post written by an eighth-grader, you’re not going to have a great client retention rate.

What’s one of the greatest ways to use your emails to get more profit? Offer your clientele special discounts and promotions on new products that only they have access to. Remember, you want to make your loyal customers feel special and they’ll definitely appreciate any discounts that you offer on your products or services!

If you keep all of these tips in mind when creating your email campaign, your time will be well-spent, as your emails will not only establish you as an expert in your particular field they’ll make money for you with only a simple click of your mouse!

Question by kraizykid_77: Where can i get a legitimate list of email contacts for a campaign?
I would like to start an email campaign for my website and found theres plenty of legitimate email companies but none of them provide the email list. They’re telling me I should harvest emails from people who visit the site. Well DUH if people were visiting my site why would I need an email campaign to generate traffic? Does anyone have any experience with legitimate email advertising where can I get a list of contacts?

Best answer:

Answer by Mary
You can use a tool to get a legitimate.It is very easy to manage.

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All the Little Things About Opt- in Email Campaigns

Lets begin with the basics.

What are Opt-in email campaigns and how are they different from spams?

Opt-in emails are permission based email campaigns. Meaning, the user has willingly subscribed or allowed to send emails to his/her account. In return the senders confirm not to misuse their email ids or to share it with any other website. The opy-in email options, also provide an unsubscribe facility, whereby, the receiver is free to stop receiving mails in his account if he so desires.

The opt in email marketing are not spam. Spam is generally termed as unwanted emails to your email account which cannot be stopped. Spam senders send emails, to ids they have collected from some other database without permission. They generally fire emails at random and in great numbers everyday. Many email providers have now begun adding a report against spam option to their account subscribers in order to prevent choking of inboxes.

The content is very important in email campaigns.

When a user subscribes to your email campaign, it means that he/she is interested in what you provide and will want to learn more on it. Hence, it is important that you too select your email content very carefully, ensuring that you are providing something new to your email receiver every time. Keeping the interest alive is the whole purpose of email campaign. It is only when you will be sending something new to your receivers that they will stick to your campaign and will visit your website to learn more on it.

While deciding on the content of your email campaigns. Make sure that you pay importance to the subject of the email, so that the reader is able to catch the crux from the subject itself. The body of the mail should have a personal touch, so that the user feels connected to you.

Get creative with your email campaign.

Gone are those days, when emails were only written in textual format. These days more creative and visual emails are being used, which will help to grasp the attention of the readers. Use of stylish fonts, colours, hyperlinks, images, forms, etc has become a common practice in email campaigns. This makes your email interesting resulting in better response.

Easy Email Riches
Easy Email Riches
Easy Email Riches
Question by 4shiggles: How do I track visitors from my email campaign in Google Analytics?
Hello,

I am attempting to filter visitors from my email campaign to track their basic visitor stats, site behavior, etc. My emails URLs are all tagged as they should be, however, I am not sure how to create a filter in the Google Analytics tool to parse out these visitors.

Any help from users more knowledgable than myself would be greatly appreciated.

Best answer:

Answer by Frank M
Hi, I had the same issue myself, I think this is what you are looking for:

Once you login to your account go to analytics and follow these steps:

1 – Click Content
2 – Click top content
3 – At the bottom of the top content area there is a “Find Page:” area, type in one of your tags and it should bring up the relevent page for you.

I hope that is what you are looking for.

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